Monday, February 18, 2008

Aligning Yourself for Success

I went down to Edisto this past weekend with a friend of mine, Adam Witty. We go once a year to talk about our goals and do some business planning. He is a fellow entrepreneur who has started several different companies.

Adam joined one of Dan Kennedy's programs recently and has positioned himself to be one of the speakers at Dan's next event. If you don't know the name Dan Kennedy, learn it quick. He is the king of direct response advertising.

Anyway, Adam is going to be doing a pitch on his "talk a book" program. Adam is a publisher and is going to be selling a publishing package for $20K. Dan's partner, Bill Glazer, thinks that Adam could sell 20 or more packages at the seminar. How about that for a weekend, $400,000!

That's power in numbers. There will be a ton of people at that event because Dan Kennedy draws a large crowd of devoted followers. By Adam aligning himself with Dan's network, he is going to be in for a nice payday.

P.S. If you have a book in you, check out Adam's company Advantage Media Group. They did my last book.