Iconoculture, a company that tracks consumer trends for consumer giants like Sony, has dubbed kids under the age of 11 "Generation We." With an estimated buying power of 18 billion, entrepreneurs are turning their attention to this segment of the market. Never having known a world without the Internet, these children are consuming information in a very different way. These little opinionated tech savvy consumers are not responding to traditional media.
Opportunity awaits the proactive businessman. Being a pioneer marketer to this group could put you well ahead of the competition.
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Insights and ideas from a budding entrepreneur's business experience and voracious appretite for learning and applying more.
About Me
- Patrick Riddle
- Charleston, SC, United States
- I am an entrepreneur at heart. I started my first business at the age of 22 while a student at Clemson University and have been a full time real estate investor for 5 years. I love the challenge of building a business. I am an avid reader having read over 200 books over the past few years in areas such as management, marketing, real estate investing, psychology, sales, entrepreneurship, etc. I just moved into a house on the water in Charleston, SC and would say that I am living the dream.
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